Production Solutions You Can Trust

for all your entertainment & event planning needs!

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Events & Entertainment with Elegance & Ease

Dramatic Lighting

Superior Service

Customized Design & Decor

Scenic Settings & Site Selection

Catering at its Finest

Perfect Picnics

Music made easy: from Acapella to Zydeco

The Mood you wish to create

We’ve been helping people celebrate for years

Contact us to find out how we can help you

Contact Us!

President’s & Achievers Events

We help you design an event that will drive engagement and provide an unparalleled experience to acknowledge leaders and peers – and the fulfillment that comes with knowing an achievement has been seen, appreciated and celebrated.

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Corporate Events

Let us help you create a perfectly executed brand event that reflects the short & long-term goals of your company. We can produce an immersive experience to impart your positioning and company’s essence with mixers, dinners, and entertainment that dazzles.

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Sales Kickoff Events

It may be your most important meeting of the year. The first step toward conducting a successful sales kickoff starts with choosing the right theme. We create a memorable experience that ensures your team returns energized and connected with your organization.

About Allegra

Allegra Entertainment & Events was founded by Kier LaCrosse who specializes in creating innovative, sophisticated and cutting edge events. With over 25 years of experience we have developed a rich knowledge and understanding of the event, art and hospitality worlds: resulting in our reputation for creating truly unforgettable moments.

As a company we are storytellers, believing that the experience of the event can have a major impact on guests, it is our mission to ensure each and every event is thoughtfully produced and curated to create a moment that forges life long impressions.

We strategize, conceptualize, curate, design and develop all concepts to produce extraordinary results.

We are committed to providing our clients with the strongest foundation for their success, our insight in our clients’ needs and requirements, together with our commitment to the best hospitality guarantees that we always bring visions to life in a way that surpasses all expectations.

What We Do

Allegra is an event production company and has been producing live shows for nearly 20 years. We’ve worked with hundreds of clients from just about every industry you can imagine in venues throughout the world, helping them meet their business objectives through live events. What makes us tick is the connection we forge between our clients and their audiences.

Top Name Headliners at Your Request

The Allegra Team

Memorable events, delivered by an amazing team

Kier LaCrosse

CEO/PRESIDENT/FOUNDER

Kier LaCrosse has a unique insight into planning successful events. He has performed and managed bands since he was a teenager and has produced events all of his adult life. While a student at California State University, Chico, Kier wrote and recorded the number one requested song Chimes, featured on Chico Album II. Chimes soared to #3 in the Northern California market in 1989. The immense fan base and media attention to Kier’s song and band also caught the attention of Anheuser-Busch who soon after sponsored his band, Monkey Business, which was voted the #1 college party band in the nation in 1991.

All this attention led Kier to an audition with Grammy Award winners, the Red Hot Chili Peppers, in 1991. They liked his licks, but his looks were “too clean cut” for the band’s image. Kier was seen for many of his post-collegiate years regularly performing for tens of thousands with and opposite bands such as The Beach Boys, America, Chicago, Tom Jones, and The Doobie Brothers. It didn’t take long for Kier to see the potential to broaden his horizons by producing concerts and festivals himself. It also didn’t take him long to receive offers from entertainment firms.

As vice president of a predominant San Francisco Bay Area Entertainment company, Kier developed and implemented a successful corporate event market strategy that led the company to becoming one of the top firms in The San Francisco Bay Area. In 2001 Kier launched Allegra Entertainment & Events which, as expected, offers The Bay Area’s finest event planning, entertainment, and production related services. Kier’s background as a performer and extensive experience as a producer and planner make him the right choice to ensure success at any event level! With his attention to detail and dedication to his work blended with a contagious spirit of fun, Kier has gained a reputation of being the leader of his field in the San Francisco area.

Learn more about Kier on San Mateo Daily Journal’s website – Link here.